In my last post I gave you mistakes 1 – 3. In this post I’ll continue with mistakes 4 and 5. Mistake #4: Treating everyone on your database the same. Bill Cosby allegedly said, “I don’t know the key to success, but the key to failure is trying to please everybody.” If you can’t identify your most important contacts, you...
Read MoreI’m often asked about the technology I use to keep track of my busy day. Because I’m a Social CRM consultant (formerly known as a Database Marketing Consultant), I’m expected to be “up” on the latest hardware, sofware, gadget and widget silver-bullet du jour. Actually, I’m an old-fashioned girl in this department. I believe...
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