Posts Tagged "database clean up"

By Lori Feldman on May 15, 2013 in Email Marketing | 0 comments

After 20+ years in business, you accumulate some dead weight in your database. Even though we are in the business of knowing the best ways to update and refresh a database, there’s just more of “them” than there are of “us.” We need automation help. So I decided to let my database update itself. Here are the steps I took: 1. I segmented...