If you have a website, a database and a story to tell, there are at least 5 database marketing strategies you’re overlooking that if executed would fill the gaps where you’re leaving money on the table. Since the beginning of the year, I have worked on 5 special projects that are great case studies for growing a business from nowhere to somewhere in a...
Read MoreIn my last post I gave you mistakes 1 – 3. In this post I’ll continue with mistakes 4 and 5. Mistake #4: Treating everyone on your database the same. Bill Cosby allegedly said, “I don’t know the key to success, but the key to failure is trying to please everybody.” If you can’t identify your most important contacts, you...
Read MoreI’m often asked about the technology I use to keep track of my busy day. Because I’m a Social CRM consultant (formerly known as a Database Marketing Consultant), I’m expected to be “up” on the latest hardware, sofware, gadget and widget silver-bullet du jour. Actually, I’m an old-fashioned girl in this department. I believe...
Read MoreWhen times are tough, my mailing list business picks up. I’ve been a mailing list broker for 28 years, so I’ve witnessed a lot of business booms and busts. One of the first reactions (and I do mean REACTION) business owners and salespeople have is: “Oh no, business is down! We need a sale! Quick, let’s buy a list.” OK, I admit it. In...
Read MoreI love online calculators. They offer so much hope. Here’s a great one from Harvard Business School for demonstrating how repeat customers put more money in your pocket than new ones and why that means marketing isn’t one size fits...
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