After 20+ years in business, you accumulate some dead weight in your database. Even though we are in the business of knowing the best ways to update and refresh a database, there’s just more of “them” than there are of “us.” We need automation help. So I decided to let my database update itself. Here are the steps I took: 1. I segmented...
Read MoreHere are the last 7 ways to segment your database. (Go here if you missed Part 1.) There are many more than 14 ways, but these will get you started. Niches lead to riches. The more niche markets you discover in your database, the more compelling your messages are when you talk to customers. Email Click Thru’s – Code your database with the results of your...
Read MoreWhen times are tough, my mailing list business picks up. I’ve been a mailing list broker for 28 years, so I’ve witnessed a lot of business booms and busts. One of the first reactions (and I do mean REACTION) business owners and salespeople have is: “Oh no, business is down! We need a sale! Quick, let’s buy a list.” OK, I admit it. In...
Read More4 Ways To Use Database Software to Handle Complaints Although it may feel like torture, a complaint from a valuable customer is a gift. It’s a reality check. Use it to make a valuable course correction in your business and exploit the chance to build on an already priceless customer relationship. Here are 4 ways to use database software to respond to negative...
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