Posts Tagged "direct response"

By Lori Feldman on Jul 6, 2010 in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 6 comments

I love the TV series Mad Men. I’ve always been a fan and a student of the post-WWII, baby-boomer advertising industry which started on Madison Avenue and invented consumerism worldwide. While the show’s writers spin award-winning weekly dramatic tales, the “advertising accounts” strategized about in Don Draper’s office and during...