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What’s the Best Way To Connect e-Marketing and Data Gathered in Online Forms – A Rebuttal

By in Swiftpage Drip Marketing Automation Software | 0 comments

In a recent “Ask the Expert” column on www.btobonline.com, John Wechsler, president of FormSpring, asks this question: “What is the best way to connect e-mail marketing and data gathered in online forms?,” and then answers it by stating, “Your online form data should go directly to your email service provider (ESP).” No, no, no...

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