Last week we got great news from our client, Chris Miller of Artisan Precast, a manufacturer of precast concrete for heavy construction projects. He just deployed his first drip marketing campaign and wanted to tell us his success story. He gave us permission to share the transcript of our conversation… Chris: Hey, you know what? I am so excited. You know how I’m...
Read MoreIn a recent “Ask the Expert” column on www.btobonline.com, John Wechsler, president of FormSpring, asks this question: “What is the best way to connect e-mail marketing and data gathered in online forms?,” and then answers it by stating, “Your online form data should go directly to your email service provider (ESP).” No, no, no...
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