Last week we got great news from our client, Chris Miller of Artisan Precast, a manufacturer of precast concrete for heavy construction projects. He just deployed his first drip marketing campaign and wanted to tell us his success story. He gave us permission to share the transcript of our conversation… Chris: Hey, you know what? I am so excited. You know how I’m...
Read MoreIt’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....
Read MoreYou’re a business owner or a director or marketing. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which. Take this 10-question quiz and give yourself 5 points for each *yes* answer. 1. You have all your contacts, prospects and customers in a single CRM database that syncs to your calendar and contact...
Read MoreDrip marketing is not something I just talk about, it’s the primary marketing strategy I’ve integrated into my business for the past 6 years. (I’ve actually relied on drip marketing for more than 20 years, but it’s only been recently that drip marketing automation software has scaled to desktop use for SMBs, small sales teams and consultants....
Read MoreThis is Part 2 of my article outlining a get-started drip-marketing checklist. You can read Part 1 here. Like any complex, overwhelming task, launching your first drip marketing campaign is easier if you break down big concepts into discreet, do-able action items. Here’s the second half of the checklist. Drip Marketing Campaign Checklist – Part 2 5. Set...
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