CSA Software Solutions provides fund accounting and utility billing software to small cities and utility companies. Gay Shelton is “the sales and marketing department” and does all the prospecting, too. Here’s Gay’s drip marketing success story… “The selling cycle is very slow for our market, averaging about 2 years. I realized I...
Read MoreThe internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take Fiverr.com, the marketplace where anyone can buy or sell services (“gigs”) for $5.00–what Fiverr calls The Gig Economy. You know that Facebook business page you’ve been wanting to put...
Read MoreLast week we got great news from our client, Chris Miller of Artisan Precast, a manufacturer of precast concrete for heavy construction projects. He just deployed his first drip marketing campaign and wanted to tell us his success story. He gave us permission to share the transcript of our conversation… Chris: Hey, you know what? I am so excited. You know how I’m...
Read MoreCandyTorahs.com manufactures personalized, Jewish-themed party favors and place cards for special occasions. Unlike most of its competitors, the company specializes in serving a niche of Bar Mitzvah moms, planners, Synagogues, Jewish agencies, clergy and schools. It’s a “one-man” show, says owner Harry Liebman, who develops the products, builds...
Read MoreSometimes a diva needs her own personalized silver soldered tiara. That was the mission on my recent vacation to beautiful San Diego where I was fortunate enough to land a spot in Portland artist Sally Jean’s workshop, “Totally Tiara.” I’ve been designing and creating jewelry for the past five or six years as a hobby. In my recurring fantasy,...
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