Patrick Loo had an unusual marketing challenge: He wanted to shrink his list. Most marketers struggle with the opposite challenge. They want to build their list. The bigger the better. But as a loan originator for 20 years and a former manager of a large mortgage office, Patrick’s database had grown in size to 9,500 contacts. Today he’s one of the top 8 of 50 loan...
Read MoreGive a man a hammer, and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves. Business email marketing can be a force for good or it can be a force for evil. You have the power. Use it...
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