Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

Posts Tagged "Email Marketing"

Blend 1 Part Email Newsletter with 1 Part Cinco de Mayo

By in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 2 comments

Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go more historical with a great E-Newsletter case study. Every Cinco de Mayo, history buff and Texan Les McGee gets one more holiday to showcase his email marketing creativity. Les sells 100% made-in-the-USA United States and State Flags and flagpoles for Betsy Ross...

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Big 3 Delusions of Drip Marketing Letters – Part 4

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 1 comment

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....

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Personalize Your Follow-Up Letters – Part 3

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database | 0 comments

This is  Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want to discuss the importance of relevant follow up. Have you ever submitted a web form and gotten a canned reply that had absolutely nothing to do with what you thought you signed up for? That’s laziness, IMHO. (I guess it could also be incompetent technology....

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Reducing List Size Key To Email Marketing

By in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 1 comment

Patrick Loo had an unusual marketing challenge: He wanted to shrink his list. Most marketers struggle with the opposite challenge. They want to build their list. The bigger the better. But as a loan originator for 20 years and a former manager of a large mortgage office, Patrick’s database had grown in size to 9,500 contacts. Today he’s one of the top 8 of 50 loan...

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