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Posts Tagged "mad men"

Copywriter Herzbrun: Mad Ave Glamour

By on Jul 19, 2010 in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 3 comments

A lot of foot soldiers contributed to the groundbreaking advertising created during the Mad Men era of the late 1950s and 1960s. David Herzbrun was one of them. In his 40+ year career as a copywriter he toiled for Doyle Dane Bernbach, J. Walter Thompson and Ogilvy, among others. Although creative directors and copywriters might argue the analogy, a copywriter was...

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Ogilvy: “Direct Response Is my First Love. Later it Became my Secret Weapon”

By on Jul 6, 2010 in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 6 comments

I love the TV series Mad Men. I’ve always been a fan and a student of the post-WWII, baby-boomer advertising industry which started on Madison Avenue and invented consumerism worldwide. While the show’s writers spin award-winning weekly dramatic tales, the “advertising accounts” strategized about in Don Draper’s office and during...

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