Do you know your prospect’s magic marketing number? That’s the score that shows when a contact in your database has crossed the threshold of “leave me alone” to “I’m ready to buy now.” Our number is “50.” Two years ago, my staff and I entered our contacts and sales notes manually into our CRM. We tracked our...
Read MoreIn big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login...
Read MoreQ – I just changed companies and have more than 100 Swiftpage email marketing templates with my old company info. Do I have to change them all manually to the updated info? A – Short answer: Yes. Long answer: If your contact info was typed directly into the body of the template, then you will have to change each template individually. However, if the...
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