Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

Posts Tagged "Sales Prospecting"

The Real Purpose of a B2B Website Is Lead Generation

By on Mar 28, 2011 in Drip Marketing, Swiftpage Drip Marketing Automation Software | 0 comments

Here is a common question I hear from my clients: I know there are companies who do lead qualification for a fee (I personally don’t know any) but I think they’re too expensive for our small business. When we hire our new sales rep, I’d like to find a good person to qualify prospects for me. Do you have any suggestions? This question makes me sigh....

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Cheap and Easy Sales Prospecting with Your ACT Database

By on Apr 14, 2009 in Sage ACT! 2012 Software | 0 comments

As you know from my regularly scheduled appearances on my soapbox, I believe the ONLY #1-sure-thing, guaranteed-successful ROI is marketing to your existing customers. No one does it enough, and then they whine when a good account goes to the dark side and buys from a competitor. But I’m sales prospecting these days, and following a specific stepped strategy...

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You Can’t Buy the Best Mailing List in the World

By on Sep 8, 2008 in Mailing Lists | 0 comments

A good list can outperform a bad list by 10:1. But what makes a good list? Unfortunately, you can’t buy the best mailing list in the world. You already own it. You may not yet have enough names to ring up the sales you need. But there’s no amount of money you can spend that will outperform this golden database. That’s because the best mailing list...

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