It was one of those miracles that you thought could never happen to you. These things only happen to other people. Like the motorist who stopped to help change a tire on a limo. Only to find out the limo belonged to Donald Trump who, in gratitude, paid off the guy’s mortgage. But, I swear, my miracle really did happen. I have the Tweets to prove it! In March,...
Read MoreOn Mac McIntosh’s “Sales Lead Insights” Blog, Mac says he’s been searching for quantitative evidence of social media’s impact on B2B leads and sales results. Aren’t we all? Is all that time people spend on social media Twittering, linking, commenting and posting status updates leading directly to BTB (business to business) sales or not?...
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