How long does it take to publish a monthly company email newsletter? 10 hours? A hundred hours? Well, if it really takes that long, it’s no wonder more companies have good intentions, but don’t actually do them. With the right email marketing software and a simple newsletter template, an email newsletter should take only an hour or two each month to...
Read MoreThere’s gold in them thar rejected email addresses, and most businesses don’t mine for it. List clean up is never fun, so it gets deferred to the bottom of the to-do list. But cleaning up your email list after each marketing email gives you additional insight into your customers and the kinds of information you should or should not be emailing to them....
Read MoreThis month I’ve given 6 speeches to more than 500 people on drip marketing! The response has been overwhelming. In my talks I say Drip Marketing is the perfect answer to today’s Perfect Storm: A questionable economy, the availability of affordable business technology and the shift to education-based marketing. If you haven’t figured out yet that to...
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