Posts Tagged "web form"

By Lori Feldman on Sep 27, 2010 in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 1 comment

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....

By Lori Feldman on Jul 6, 2010 in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database | 0 comments

This is  Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want to discuss the importance of relevant follow up. Have you ever submitted a web form and gotten a canned reply that had absolutely nothing to do with what you thought you signed up for? That’s laziness, IMHO. (I guess it could also be incompetent technology....