What happens when you finally post “get a quote” forms on your website that actually send hot web leads to sales reps? Yep: Lead City! That’s what Matt Thrasher, Director of Brand and Business Development, discovered when his company, Studdard Moving Group of Kansas City, finally straightened out their website issues. “Our leads were going...
Read MoreIt’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....
Read MoreThis is Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want to discuss the importance of relevant follow up. Have you ever submitted a web form and gotten a canned reply that had absolutely nothing to do with what you thought you signed up for? That’s laziness, IMHO. (I guess it could also be incompetent technology....
Read MoreAutomation is the brass ring of database marketing, no? The difference between connecting your website opt-in form to an email program (or autoresponder) vs. a fully integrated web-form importer is that autoresponders are not databases. If you publish a monthly email newsletter with email software, for example, you’ll end up with 12 data sets by the end of the...
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