Sales keeps you in business;
lead generation keeps you in sales.

Future buyers interact with your company everyday. But they often leave breadcrumbs without actually identifying themselves as hot prospects. To busy salespeople, these anonymous leads are useless and represent lost sales opportunities to your business

Add a drip marketing (also called marketing automation) system and you'll...

  • Capture leads with compelling downloadable info
  • Import leads into CRM automatically
  • Route leads to the right sales rep or keep them on a "nurturing" track if they're low quality
  • Collect visitor metrics and run ROI reporting based on email blasts or interactions happening on your web pages or landing pages...even down to the keyword
  • Integrate with your social media like LinkedIn, Facebook and Twitter
  • Turn your database into real money!
  • Drip Marketing Camp
  • How To Write Amazing Content
  • Publishing Amazing Email Newsletters
  • Creating Your Annual e-Marketing Plan
  • Designing Revenue Generating Surveys
  • Creating List-Building Web Forms
Learn How Now
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My entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?" He answered--without any sense of awareness or irony-- "I've been on your list getting your emails for years." Good News, Bad News Customers don't buy because we want them to. They're on their own time frame. ...



The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take, the marketplace where anyone can buy or sell services ("gigs") for $5.00--what Fiverr calls The Gig Economy. You know that Facebook business page you've been wanting to put up? will design it for you for $5.00. That Pinterest graphic? Fiverr. "Explainer" video to put on your home page? Fiverr. Photoshop the background out of an image? Create a quickie logo? Only $5.00 at! ...



During the 90s I ran the Midwest's largest mailing list brokerage company (outside of Chicago). We sold more than 6 million names a year to companies who needed sales leads and data for direct mail, market research and telemarketing. You don't get that big without repeat business. Our mailing lists always outperformed our competition's, and that's how we sold so many lists. (In fact, that's how we ended up getting into the CRM and marketing automation business...but that's another blog post.) Enter Digital  Marketing When the marketplace shifted online in about 2004, the biggest question I ...

What Our Customers are Saying...

"I'm just doing some final tweaks and checking on the drip marketing campaign you wrote for us. I absolutely LOVE what you've done...amazing job! I found myself saying over and over again...Why didn't we think of saying it like that?!....Great stuff!"
Arlene Walker, Meschino Health
"The Database Diva moved me from being proficient to being a pro! I shrunk my bloated, outdated list from 9,500 to my top 2,000."
Patrick Loo, Mortgage Capital
"I actually got a consulting job (my first one ever) because my client liked my content marketing messages so much!"
Steve Arendt, Teeco Solutions