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You never know when you might be able to profit from someone else's tragedy, after all. Lori Feldman's insight: In the early 80s, before massive "Do Not Mail" legislation took effect, I was often asked in my job as a list broker for lists of widows and divorcees. Financial companies wanted these names to market their "rollover" services. Death information was compiled from the USPS's "deceased database" which was, essentially, ...
I wondered how long it would take after the new year started to be asked the question I get asked most often--and for which my advice is most often ignored. Answer: One day. I was asked today. In fact, I'm writing this article so I can point people here when they ask me everyday for the next 363 days. The question: "What's the best way to build my customer list?" There are hundreds of ways you can build your list if you don't need customers today...and very few ways ...
It can be a good idea to clean up your desk. But not if you’re looking to be creative. (See the full article on well.blogs.nytimes.com) Lori Feldman's insight: At times when I've "cleaned my desk" (or hired Cathy Sexton to "get me organized,"), I've relaxed in an ahhh state for, oh, about a week. Then the overwhelming urge to ...