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My entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?" He answered--without any sense of awareness or irony-- "I've been on your list getting your emails for years." Good News, Bad News Customers don't buy because we want them to. They're on their own time frame. ...
The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take Fiverr.com, the marketplace where anyone can buy or sell services ("gigs") for $5.00--what Fiverr calls The Gig Economy. You know that Facebook business page you've been wanting to put up? Fiverr.com will design it for you for $5.00. That Pinterest graphic? Fiverr. "Explainer" video to put on your home page? Fiverr. Photoshop the background out of an image? Create a quickie logo? Only $5.00 at Fiverr.com! ...
During the 90s I ran the Midwest's largest mailing list brokerage company (outside of Chicago). We sold more than 6 million names a year to companies who needed sales leads and data for direct mail, market research and telemarketing. You don't get that big without repeat business. Our mailing lists always outperformed our competition's, and that's how we sold so many lists. (In fact, that's how we ended up getting into the CRM and marketing automation business...but that's another blog post.) Enter Digital Marketing When the marketplace shifted online in about 2004, the biggest question I ...