Sales keeps you in business;
lead generation keeps you in sales.

Future buyers interact with your company everyday. But they often leave breadcrumbs without actually identifying themselves as hot prospects. To busy salespeople, these anonymous leads are useless and represent lost sales opportunities to your business

Add a drip marketing (also called marketing automation) system and you'll...

  • Capture leads with compelling downloadable info
  • Import leads into CRM automatically
  • Route leads to the right sales rep or keep them on a "nurturing" track if they're low quality
  • Collect visitor metrics and run ROI reporting based on email blasts or interactions happening on your web pages or landing pages...even down to the keyword
  • Integrate with your social media like LinkedIn, Facebook and Twitter
  • Turn your database into real money!
  • Drip Marketing Camp
  • How To Write Amazing Content
  • Publishing Amazing Email Newsletters
  • Creating Your Annual e-Marketing Plan
  • Designing Revenue Generating Surveys
  • Creating List-Building Web Forms
Learn How Now
Brainstorm with an award-winning direct marketing expert and get actionable answers to your marketing questions - and no further obligation.
Free Consultation

What Our Customers are Saying...

"I'm just doing some final tweaks and checking on the drip marketing campaign you wrote for us. I absolutely LOVE what you've done...amazing job! I found myself saying over and over again...Why didn't we think of saying it like that?!....Great stuff!"
Arlene Walker, Meschino Health
"The Database Diva moved me from being proficient to being a pro! I shrunk my bloated, outdated list from 9,500 to my top 2,000."
Patrick Loo, Mortgage Capital
"I actually got a consulting job (my first one ever) because my client liked my content marketing messages so much!"
Steve Arendt, Teeco Solutions

 

 

15

May

How To Let Your Database Contacts Clean Up Their own Data

posted by:   |   category : Email Marketing   |   comments : 0 Comment

After 20+ years in business, you accumulate some dead weight in your database. Even though we are in the business of knowing the best ways to update and refresh a database, there's just more of "them" than there are of "us." We need automation help. So I decided to let my database update itself. Here are the steps I took: 1. I segmented my list into 6 ...

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29

Apr

Evaluating the Opt-Out Rate of your Email Marketing

posted by:   |   category : Email Marketing   |   comments : 0 Comment

Are you emailing your list too much? Not enough? Either extreme can result in a higher than average opt-out rate, eliminating your ability  to use that channel to communicate with your list. What’s an *average* opt out rate? Email marketing company Constant Contact reserves the right to “fire you” if you have too many opt outs, although they’re not clear about how many that is. But 0.1% or lower is typically a reasonable average. So if your list is approximately 5,000, no more than 5 should unsubscribe after each email blast. Surprisingly, that percentage creeps up if you over mail (TMI) or ...

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