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Do you know your prospect's magic marketing number? That's the score that shows when a contact in your database has crossed the threshold of "leave me alone" to "I'm ready to buy now." Our number is "50." Two years ago, my staff and I entered our contacts and sales notes manually into our CRM. We tracked our email marketing "hotties" by opens and clicks. Then we searched through the CRM to figure out who to call. It went something like this, "Here's somebody we haven't talked to in awhile; let's call him today." Today our follow up isn't dependent solely on personal guessing. That's because ...
Feeling pressured by the new Google changes to create mountains of content to stay at the top of the search engines? Relax. Clickable, sharable, actionable content is "in you." Here are 4 examples. Bethany Mota was a tween in 2009 when she started her YouTube channel to share her haul videos. Today she's a business phenom with more than 9 million YouTube subscribers, a feature article in the WSJ and one of 3 "YouTube Stars" invited to interview President Obama in a live Google-sponsored video. Hank Green, ...
The Database Diva took my ideas and created content I never would’ve come up with myself. They helped me launch the drip and answered all my questions.