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I just got some great news, and I wanted to share it with you...We just made one of our brand new drip marketing clients lots of money! :) Here are the deets (details): Our client is a family-owned manufacturing distributorship in the commercial flooring business that's been in business more than 30 years * Their average order is $20,000 * Their database has 3,250 customers and prospects * Their marketing up till now had consisted of sending out a few "safe," promotional emails a year. But they had just updated their website, so now they wanted to communicate with their loyal contacts consistently and cross-sell ...
The Database Diva took my ideas and created content I never would’ve come up with myself. They helped me launch the drip and answered all my questions.
Do you know your prospect's magic marketing number? That's the score that shows when a contact in your database has crossed the threshold of "leave me alone" to "I'm ready to buy now." Our number is "50." Two years ago, my staff and I entered our contacts and sales notes manually into our CRM. We tracked our email marketing "hotties" by opens and clicks. Then we searched through the CRM to figure out who to call. It went something like this, "Here's somebody we haven't talked to in awhile; let's call him today." Today our follow up isn't dependent solely on personal guessing. That's because ...