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Looking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of these will actually make you money! 10. I'll learn how to segment my database so I stop blasting everyone on my email list (annoying!) and begin matching the right message to the right customer. 9. I will publish my e-newsletter at least once a month. I will spring for a professional email service like Constant Contact, Exact Target or Swiftpage so I comply ...
Growing a list of eager buyers is top priority for most website marketers. To do that you need lots of workhorse offers (more offers = more leads), landing pages and easy to complete lead-capture forms. One tip for getting more web leads is to get web visitors to finish completing more landing page web forms. Try making your submit buttons more appealing. For example, ditch the default SUBMIT or SUBSCRIBE text. Replace it with an active call to action (CTR) that continues and reinforces the value proposition of your offer. For example, try a button phrase like, “Get the Free Report”, “Get ...
What happens when you finally post "get a quote" forms on your website that actually send hot web leads to sales reps? Yep: Lead City! That's what Matt Thrasher, Director of Brand and Business Development, discovered when his company, Studdard Moving Group of Kansas City, finally straightened out their website issues. "Our leads were going off into oblivion!" Matt said. "Who knows how many p***ed off inquiries were out there!" The moving company's website had been worked on by many ad agencies and website designers over the years. No one at Studdard knew how it was strung together, where the leads were redirecting ...