Sales keeps you in business;
lead generation keeps you in sales.

Future buyers interact with your company everyday. But they often leave breadcrumbs without actually identifying themselves as hot prospects. To busy salespeople, these anonymous leads are useless and represent lost sales opportunities to your business

Add a drip marketing (also called marketing automation) system and you'll...

  • Capture leads with compelling downloadable info
  • Import leads into CRM automatically
  • Route leads to the right sales rep or keep them on a "nurturing" track if they're low quality
  • Collect visitor metrics and run ROI reporting based on email blasts or interactions happening on your web pages or landing pages...even down to the keyword
  • Integrate with your social media like LinkedIn, Facebook and Twitter
  • Turn your database into real money!
  • Drip Marketing Camp
  • How To Write Amazing Content
  • Publishing Amazing Email Newsletters
  • Creating Your Annual e-Marketing Plan
  • Designing Revenue Generating Surveys
  • Creating List-Building Web Forms
Learn How Now
Brainstorm with an award-winning direct marketing expert and get actionable answers to your marketing questions - and no further obligation.
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09

Dec

I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and realize they need to "get into" Inbound Marketing or risk having their client base decimated by modern marketers. Printers, lettershops, ad agencies--these are all industries that thrived in the 70s, 80s and 90s, but have seen demand for their service diminish with the advent of social marketing. Fifteen years into this "online marketing," thing, the "clock ticking" is more like a ticking bomb threatening to blow up these "middle man" service ...

06

Nov

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we could help any Swiftpage subscriber master e-marketing and give his company an unfair advantage over his competition. Recently, every ...

13

Nov

On Monday, November 17, I'm holding a new online training class called, "Why Your Website Won't Cough up More Leads." It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement--as long as you have an email or marketing automation system. (If you don't, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you're serious about ...

What Our Customers are Saying...

"I'm just doing some final tweaks and checking on the drip marketing campaign you wrote for us. I absolutely LOVE what you've done...amazing job! I found myself saying over and over again...Why didn't we think of saying it like that?!....Great stuff!"
Arlene Walker, Meschino Health
"The Database Diva moved me from being proficient to being a pro! I shrunk my bloated, outdated list from 9,500 to my top 2,000."
Patrick Loo, Mortgage Capital
"I actually got a consulting job (my first one ever) because my client liked my content marketing messages so much!"
Steve Arendt, Teeco Solutions