About The Database Diva | Meet the Aviva LLC Team

When You Work with Aviva,
You Get the Whole Team!

Clockwise from left: Lori Feldman, Todd Viau, Molly Cumiskey, Golda Cohen, Carolyn Mandlman, Hannah Tenenbaum

Call us at 314-485-4350 or 913-871-1794

Aviva LLC is the legal name of the company’s alter ego, “The Database Diva.” We’ve assembled a team of very bright and experienced database marketers who know how to get your project up and running fast and profitably. We look forward to working with you. 

Lori Feldman is known as “The Database Diva.” She has been a direct marketing practitioner and consultant since 1981 and has helped thousands of business leaders and sales professionals make more money with their customer database and business owners protect their #1 asset–their customer list. As proof that database marketing works, Lori hasn’t made a cold call in nearly 20 years! She is a national speaker on drip marketing, database marketing and Social CRM. She is a past-president of the Direct Marketing Association of St. Louis who awarded her its top prize: The “Direct Marketer of the Year” Award. The company’s online e-letter, which she edits, has twice been the recipient of the APEX Award for Excellence in Newsletter Writing. She is a certified ACT! Software Consultant and a Swiftpage Certified Drip Marketing Consulant. She holds a Bachelor of Journalism degree from the University of Missouri/Columbia. (Here’s how she became “The Database Diva.”) 

According to one of our customers, Todd Viau is “by far the best ACT! consultant in the business and is absolutely outstanding and accessible.” After Todd’s 6 years as an ACT! Consultant and 8 years as Aviva’s senior programmer, we couldn’t agree more. Todd is also Aviva’s lead ACT! trainer. He’s equally accomplished at helping clients learn something new or figuring out a complex challenge on his own (he’s building his own deck!) Repeatedly, clients tell us that Todd makes the complicated very simple. Which is critical since Todd gets to go home and clients must live with their new CRM system. 

Molly Cumiskey is Aviva’s project manager. She is responsible for scheduling, providing status, and making sure a client project is implemented successfully. She would rather customize a database or set up drip marketing campaigns! She has over 11 years previous experience in the IT industry as a senior database administrator and programmer. 

Golda Cohen is Aviva’s Marketing Manager and Diva in Training. She promotes ACT! whenever and wherever she can by attending a networking event each week! When clients and prospects call, Golda takes them step-by-step through the problem-solution process. She’s so good at it that she gets the highest praise of anyone in the office for customer satisfaction. Golda is also our resident mailing list expert. She’s worked for Aviva for 4 years after a long career in advertising sales and healthcare marketing. When she’s not talking ACT!, she’s talking Hebrew as a private tutor. 

Carolyn Mandlman is over-qualified as Aviva’s CFO, having run the Frame Factory picture framing chain of 9 retail stores plus a wholesale/commercial division for 30 years. But we let her work here anyway. She keeps threatening to retire, but she has such a firm grasp of Aviva’s financials and our support services department that we keep her chained to her chair. Carolyn is our “canary in the mine.” If we can teach her how to use ACT! Software, we can teach anybody. 

Hannah Tenenbaum is our in-house telemarketing secret weapon. Besides acting as Aviva’s calming influence (for us and for our clients), she takes inbound phone calls, handles database management and completes other important administrative duties. But she’s our secret weapon because she single-handedly makes about 100 calls per week to targeted prospects and verifies their contact info and gets their email addresses so Lori has an ongoing cache of people to market to. She averages a cool 86% collection rate (and we recorded her because no one believes that’s possible.)  She’s been with Aviva for more than 4 years.