The Database Divas Blog
FACT: Whoever has the best follow-up automations wins.
t's a proven fact that the business with the most effective follow-up automations finishes at the top of their respective class every single time.
Why?
Because trying to stay on top of every lead at every stage of the buyer’s journey is sub-optimal at best.
Keeping your brand top-of-mind with regular communications (aka “nurture material”) can’t be done effectively without automation.
Even with a dedicated marketing or salesperson in your corner, an automation-free approach is no longer an option for your business. (Hint - your competitors are already automating).
Curious about automation strategies for greater lead generation and conversion?
Get the down and dirty of marketing automation and AI strategies here! And when you’re ready for the full Monty, hop on a quick call and learn how to leave the heavy lifting to the automatons and make sense of this crazy new world!
Social Media Marketing for B2B Companies
If a 25% email open rate is considered above average, how do you reach the other 75% of contacts on your list who don’t open?
Pass or Fail this CRM Database Pop Quiz
You’re a business owner or a director or marketing expert. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which.
Checklist: How To Start a Drip Marketing Campaign – Part 2
Like any complex, overwhelming task, launching your first drip marketing campaign is easier if you break down big concepts into discreet, do-able action items.
Checklist: How To Start a Drip Marketing Campaign – Part 1
Most businesses don’t communicate with their customer base enough, and miss sales because of their inability to “clone” their salespeople. So it’s not hard to see the benefits of adding drip marketing to your marketing plan, which automates the follow-up process and identifies the *hot* prospects from the ones who are only “half-baked.”
What Do You Want To Know about Marketing Automation? Answers for the Curious
Marketing automation software should be smarter than you are. It should alert you automatically when prospects’ online behavior indicates they’re hot enough to buy–or it should keep sending them tantalizing content (“right message, right person, right time”) to nurture them until they are.
Monthly Database Marketing Coaching with The Database Diva
With The Database Diva’s expert coaching, you’ll identify, prioritize, systematize, and automate your sales lead and conversion process so you control your lead flow.
Ogilvy: “Direct Response Is my First Love. Later it Became my Secret Weapon”
“For 40 years I’ve been a voice crying in the wilderness to get my fellow advertising practitioners to take direct response seriously. Today, my first love has come into its own. You face a golden future.”