The Database Divas Blog

Curious about drip marketing strategies for greater lead generation and conversion?

Get the down and dirty of drip marketing automation with ActiveCampaign. Learn how drip email marketing campaigns can nurture existing customers, create new customers, and push hesitant prospects down the sales funnel and into your pocket! Most of it’s here in our blog, but when you’re ready for the full Monty, hop on a quick call with Lori and learn how to create “set it and forget it” marketing campaigns so you can leave the heavy lifting to the automatons!

Active Campaign Automations Vs Campaigns
Josh Hare Josh Hare

Active Campaign Automations Vs Campaigns

There are some critical differences between ActiveCampaign automations and ActiveCampaign campaigns that deserve consideration before you make the choice of which one to use for your marketing automation needs.

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Manage Contacts & Leads with a Quality CRM
Josh Hare Josh Hare

Manage Contacts & Leads with a Quality CRM

Managing contacts is the key thing for your business, keeping contact records of people who have enquired about your products or services, who have bought from you and recorded their buying history, and your entire communication history with them. You can use this system to manage marketing campaigns, promotions, and product launches in real time.

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Why Drip Marketing Works so Consistently Well
Josh Hare Josh Hare

Why Drip Marketing Works so Consistently Well

A prospect had been on our “prospect drip marketing campaign” for several months. Finally, we closed the sale. He'd been talking to one of our staff members, but I hadn't had a single conversation with him, nor had I ever personally emailed him…

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Combining Email Marketing Automation and CRM Software
Josh Hare Josh Hare

Combining Email Marketing Automation and CRM Software

While they are two different systems that are used for different purposes, CRM and marketing automation software are often used in tandem to maximize their benefits and combine their strengths. No matter which email marketing platform you’re using, you’ll find that combining these two potent resources will give a powerful boost to the efforts of your sales team.

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5 Things That Will Doom Your Drip Marketing Campaign
Josh Hare Josh Hare

5 Things That Will Doom Your Drip Marketing Campaign

Drip marketing can be a catalyst or a bridge to the next step in your sales process. Or it can be a license to spam uncontrollably to your email list, resulting in high numbers of opt outs and low to no customer engagement. Here are 5 common email marketing mistakes to avoid in your email marketing strategy.

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Your Custom-Written Drip Marketing Campaign
Josh Hare Josh Hare

Your Custom-Written Drip Marketing Campaign

The Database Diva excels in designing and writing lead-generating digital workflows supported by the magic of high-performing drip marketing campaigns. We’ve written more than 400 of them. Here’s how to tell when it’s time for a custom-written drip campaign.

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