I’d like to share one of my personal drip marketing success stories with you. It’s a great example of why it’s so important to implement a drip marketing strategy sooner rather than later.

Most business owners get ahead of themselves with their websites. They believe the purpose of a website is to sell. If you run an e-commerce store, that’s true. But if you sell products or services to other businesses (BTB sales), the purpose of your website is to generate leads.

The following are some of the fundamental “1-time set-up activities” that every marketing technology system needs.

Sales leads without email addresses limit your follow up options and handicap your selling efforts. Without emails, many of your contacts never hear from you, which means you’re missing valuable selling opportunities. Match your database of contacts against our US/Canadian business and consumer database of complete contact information to add missing email addresses.

Are you emailing your list too much or not enough? Here’s how to find the sweet spot.

Avoid the spam folder! Your one bulk email of 1,000 addresses, if identified as spam, has the potential to shut down *everyone*–potentially millions of emails–traveling through the ISP’s IP (the hosting address).

If a 25% email open rate is considered above average, how do you reach the other 75% of contacts on your list who don’t open?

You’re a business owner or a director or marketing expert. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which.

Like any complex, overwhelming task, launching your first drip marketing campaign is easier if you break down big concepts into discreet, do-able action items.

Most businesses don’t communicate with their customer base enough, and miss sales because of their inability to “clone” their salespeople. So it’s not hard to see the benefits of adding drip marketing to your marketing plan, which automates the follow-up process and identifies the *hot* prospects from the ones who are only “half-baked.”

Marketing automation software should be smarter than you are. It should alert you automatically when prospects’ online behavior indicates they’re hot enough to buy–or it should keep sending them tantalizing content (“right message, right person, right time”) to nurture them until they are.

With The Database Diva’s expert coaching, you’ll identify, prioritize, systematize, and automate your sales lead and conversion process so you control your lead flow.

“For 40 years I’ve been a voice crying in the wilderness to get my fellow advertising practitioners to take direct response seriously. Today, my first love has come into its own. You face a golden future.”