The Database Divas Blog
FACT: Whoever has the best follow-up automations wins.
It's a proven fact that the business with the most effective follow-up automations finishes at the top of their respective class every single time.
Why?
Because trying to stay on top of every lead at every stage of the buyer’s journey is sub-optimal at best.
Keeping your brand top-of-mind with regular communications (aka “nurture material”) can’t be done effectively without automation.
Even with a dedicated marketing or salesperson in your corner, an automation-free approach is no longer an option for your business. (Hint - your competitors are already automating).
Curious about automation strategies for greater lead generation and conversion?
Get the down and dirty of marketing automation and AI strategies here! And when you’re ready for the full Monty, hop on a quick call and learn how to leave the heavy lifting to the automatons and make sense of this crazy new world!
Pipedrive CRM Vs. Microsoft Dynamics 365
ActiveCampaign Vs Hubspot: Title Bout
Pipedrive CRM & Insightly: What's the Difference?
ActiveCampaign 3rd Party Integrations
ActiveCampaign seamlessly integrates with numerous third-party applications, enhancing its functionality and expanding its capabilities.
Why Hire a Copywriter When You Could Use an AI Writer?
Drip Marketing: Back to The Basics
A Perfect SaaS Case Study for Drip Marketing
“My first step was to write the emails…and that’s where I stayed for months and months.”
What’s the Best Way To Build My Customer List?
The true, unsexy, answer is you must build your email list of potential customers from scratch a little everyday.
Quid Pro No: ‘Something for Nothing’ Customers
Customers who want something for nothing. It’s not just reality–it’s ACTUALITY!! In a world where you have unprecedented access to goods and services from around the globe, who can really blame them?
Marketing Automation Return on Investment
High-value leads, easier relationship building and follow up, faster sales conversion ROI.
How Little Data Competes with Big Data in CRMs
This is how you leverage Big Data principles in a small business so you can do what they can do.
Active Campaign Automations Vs Campaigns
There are some critical differences between ActiveCampaign automations and ActiveCampaign campaigns that deserve consideration before you make the choice of which one to use for your marketing automation needs.
Manage Contacts & Leads with a Quality CRM
Managing contacts is the key thing for your business, keeping contact records of people who have enquired about your products or services, who have bought from you and recorded their buying history, and your entire communication history with them. You can use this system to manage marketing campaigns, promotions, and product launches in real time.
Marketing Automation Is a Business Systematizer
Not every business can be completely systematized, but almost every business can automate some processes.
The Depth of ActiveCampaign Automations
There are five different automation types that ActiveCampaign offers. Each one is unique and has its own way of delivering messages to your audience.
Active Campaign Automation Basics
ActiveCampaign automation is a powerful tool that is all about delivering content to your audience based on actions they take.
How to Create the Ultimate Lead Scoring System
A lead scoring system will help you better understand which leads are interested in your product and which ones aren’t, making your sales process a whole lot easier.
Why Drip Marketing Works Consistently
A prospect had been on our “prospect drip marketing campaign” for several months. Finally, we closed the sale. He'd been talking to one of our staff members, but I hadn't had a single conversation with him, nor had I ever personally emailed him…
Combining Email Marketing Automation and CRM Software
While they are two different systems that are used for different purposes, CRM and marketing automation software are often used in tandem to maximize their benefits and combine their strengths. No matter which email marketing platform you’re using, you’ll find that combining these two potent resources will give a powerful boost to the efforts of your sales team.
5 Things That Will Doom Your Drip Marketing Campaign
Drip marketing can be a catalyst or a bridge to the next step in your sales process. Or it can be a license to spam uncontrollably to your email list, resulting in high numbers of opt outs and low to no customer engagement. Here are 5 common email marketing mistakes to avoid in your email marketing strategy.