Attention HVAC, Plumbing, and Electrical Shops:

Here's How to Close Your Unsold Estimates Without Relying on Techs

A CONSULTATION ON HOW TO CLOSE MORE BIG-TICKET ESTIMATES WITH AUTOMATION

“Drip marketing is a cost-effective way to up your marketing efforts. I did not believe this until we launched one recently for an event we’re sponsoring. Due to the well-crafted drips, we were able to double our receipts for the event.”

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Tired of losing high-ticket jobs because no one followed up? 

Frustrated when you don't know if an estimate is "dead" or "alive"?

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Closing sales is NOT in most techs' zone of genius, so depending on them to follow up with homeowners means you probably leave money on the table every month! In Technician-less Sales of Unsold Estimates Workshop, learn how to automate a follow-up system that:

  • “Tech-proofs” your sales process

  • Closes more big jobs faster, and

  • Keeps techs busy on jobs

Get trained on how to use the 5 ready-to-deploy templates to email after every estimate that reduces sales resistance but doesn’t make you come across as:

  • Sleazy

  • Pushy

  • Annoying

“The Unsold Estimate drip campaign had a 44% open rate and we received some email replies from the first message which could be helpful for future selling.”

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THIS IS WHAT YOU CAN EXPECT TO LEARN WITH THE CONSULT:

  • The difference between a promotional email and a "nurture" email

  • The perfect timing for sending follow-up emails to Unsold Estimates

  • Metrics that tell you if your campaign is working

  • What to do if your prospect doesn't buy and the Unsold Estimates drip ends

  • Who should the emails come from: the owner? Sales rep? Tech? Company mascot?

  • The best way to segment your list to not over-mail

  • Tips and tricks for better deliverability of your messages to the inbox and how to deal with spam complaints

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LORI FELDMAN

Lori is an award winning copywriter and email marketing strategist who has written more than 3,000 money-making drip marketing messages. She is the founder and president of The Database Diva, a marketing automation agency that helps companies make more money with their customer list. She’s a sought after keynote speaker on drip marketing, lead generation and sales funnel building since 2004. She is the recipient of the Direct Marketer of the Year Award and has coached thousands of companies on how to amplify their coveted customer relationship experiences with segmented drip marketing campaigns.

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About Our Team

STACIA SHINABERRY

Stacia has spent her storied career helping clients with digital marketing initiatives such as choosing the right CRM and Marketing Automation tools, implementing best database marketing strategies, and creating responsive email & drip marketing campaigns. At heart she is a hunter, problem solver and closer that uses a combination of proven sales & marketing strategies and tactics to help customers generate qualified leads, close sales and drive incremental revenue. 

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